INNOVATION EFFICIENCY OF HIGH-TECH SMES LISTED IN CHINA: ITS MEASUREMENT AND ANTECEDENTS



American place names as the reflection of American mentality

The paper is aimed at revealing the Cleaners/Degreasers American mentality through toponyms.The object of the research are the names of towns and states of the USA with the exception of those of Indian origin.The following questions in the light of cognitive linguistics are analysed: carrying of the names from the native land, the repetitions of on

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Employing negative spaces in designing commercial windows display (An analytical study on the Damietta market)

Commercial windows display have evolved, began from wooden signage to interactive windows on roofs and walls with the receiver viewing the commercial window display; where windows display are one of the most important advertising means and an effective element in purchasing products, where advertising designer depends on attraction and dazzle to in

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